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  • Writer's pictureKatelyn Davanzo

Instagram's Updates: Reels and Broadcast Channels

Updated: Jan 26

As a fellow business owner or entrepreneur, you probably are familiar with the social media platform Instagram. Instagram provides a variety of features that make it easy to promote your business. Reels and broadcast channels are among some of the newest features Instagram offers its users.


With the latest update, Instagram provides its users who are creators with the opportunity to create broadcast channels. Broadcast channels are a public one-to-many messaging tool that allows you to invite your followers to join and gives you the chance to interact with other users while sharing messages and announcements. 


The whole purpose of broadcast channels is to interact with followers while being more personable. Broadcast channels are a simple way to give insight and receive consumer insight on particular products and topics. Broadcasts can be presented through text, video, images, and polls giving users only the ability to react and vote on polls. A creator can start a broadcast channel through your Instagram inbox, once followers receive a one-time alert to join your channel.  


Reels are an additional great way to build followers and reach more users. Instagram has made new updates to reels to allow users to better keep track of their insights. Instagram now includes new reel features such as total watch time and average watch time. This allows you to see how long users are engaged with your content.  


Another reel update gives you notifications when a user has followed you from viewing your reel. Reels are a major contribution to growing your business. Posting one reel can have the potential to greatly boost your insights.  


There is now a reel trend feature that enables you to view trending and popular reels allowing you to get inspired. You now can discover new content ideas that are popular amongst Instagram users such as a particular sound, hashtag, or topic with this new feature. 

Now, these new Instagram features can contribute greatly to building your company. So, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call. In the meantime, please feel free to connect with me on Facebook , Instagram, and Clubhouse

New ways to market posts on Instagram

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