The Importance of Blogging for Your Business

In today's digital world, promoting your business online is not just a want - it's a need. Running a small business can be hard, with balancing the responsibilities of being the CEO, marketer, and making sure your customers are satisfied. Blogging may be out of your mind, but it can be one of the most beneficial ways to grow your business. Here's why.

---

Blogging Can Increase Engagement

People love researching topics regarding what they're interested in. The search engine can increase your brand visibility if you publish content revolving around your business. It brings in new customers who may be searching for those topics.

1. For example, if you own a bakery and write a blog post about how to bake the perfect carrot cake. The search engine may boost your content to a potential customer who is looking to buy a carrot cake or share the blog with their social network.

2. Additionally, linking your blog to your social media it can lead to loyal customers who may want to see behind-the-scenes content or know more about you as a business owner.

Blogging Builds Trust

What makes small businesses stand out in comparison to major brands is not just the follower differences, but blogging can increase trust and credibility for the small business. Customers want to buy things from businesses they trust, and a casual blog reader can turn into a loyal customer.

1. Going back to the bakery business, when you show customers how dedicated you are to selling high-quality pastries and sweets, they may look past the price point because they know that they're paying for talent.

2. Furthermore, a blog gives you a space to tell your story with no filter. By sharing heartfelt stories and showing pictures of happy customers further builds your credibility with future customers.

Blogging Can Lead To Better SEO

Social media posts can be good be gathering growth, but they generally do not last long on people's feeds or on Google searches. However, if your blog post answers a common general question, if someone Googles it, you get a free lead every month, which you can't get from social media, unless you're constantly reposting old content.

1. Social media don't last long don't last long such as Instagram, Facebook, and TikTok, after 24-48 hours, which makes you miss out on potential website viewers/leads.

2. However, blogs are ideal for SEO (search engine optimization), where people can view your blog, which can lead to free traffic to your website or social media.

---

Final Thoughts

At first, blogging may seem like a time-consuming task on top of running of business, but over time the results can be worth attracting new lead customers. People want to know MORE about you, and blogging is the perfect way to start. Hopefully, with these tips in mind, you can now begin to create your own blog, no matter how long or short your post may be!

Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here.