Content Creation and Digital Marketing Through Undergraduate Eyes

How my my personal perspective and professional expereiences have shaped my understanding in creating digital content.

Sydney is a communications student at Ohio University.

About Me

Hi everyone! My name is Sydney Boosveld and I am a current Communication Studies senior at Ohio University! While I am interested in purusing a career as a communications specialists focusing on brand development, up until now I have always worked in high volume and fast paced food service positions. In the fall of 2024, I had the amazing opportunity to work for the Walt Disney Company as a quick service cast member in the Orlando based theme park and would love to return to the company in a corporate position.

Outside of Work

While I enjoy refining my professional skills, I also like to develop my hobbies and relationships outside of work. I have always been very crafty and recently have been practicing crocheting. I love how crocheting allows me to create unique and seemingly difficultly made pieces while sitting on the couch accompanied by reality TV and Diet Coke. Along with crafting, I like to spend my free time creating and surfing content on social media platforms and, in doing so, have found TikTok to be most useful in developing content that reaches a wide and ranging audience.

Brand Benefits of Tiktok

1. The editing tools provided on the TikTok app are easy to understand for beginner content creator

2. The frequently updating algorithm can be an aid in generating more traction for companies

3. The Tiktok shop feature encourages more users to utilize the app for researching potential purchases, further promoting company's content

4. Is the currently most popular social media platform, offering ample opportunity for a brand's ability to reach a wide and diverse audience

Conclusion

Feel free to follow my journey as an intern with Sarah’s Social Strategy and as I learn more about the power of digital marketing. Do not hesitate to connect with me on Linkedin or contact me through my Instagram!

In the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here. Then, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call.