Master Your Profiles, Master your Audience

As the digital world becomes increasingly more technical and complex, business owners find difficulty mastering new social media platforms and their features. However, you do not need to struggle as total mastery in just one social media profile can sometimes be even more effective than mastering every platform!

Advantages to mastering one platform:

• Keeping your posts centralized to one profile will generate more engagement with your followers as you dedicate more time and effort into curating thoughtful and eye-catching posts, consistency your followers will appreciate

• Working more with one platform allows you more time to uncover, practice, and apply the unique features that only that platform has to offer, elevating your content

• Mastering content creation for one business profile reduces the stress and frustration that accompanies creating an entire new account and trying to understand optimal posting techniques exclusive for each different platform, ensuring your content and time does not go to waste

• One profile means one stop for followers to interact with and share your content, satisfying their needs in less time and creating a better relationship with your business

In choosing which social media platform you think is best to promote content for your business, consider expertise you already have and where your audience is most active.

Ask yourself the following questions:

• Do I know the features of this platform and can I utilize them to level up my content?

• Is there an active presence of my intended clientele on this app?

• Do I know the engagement logistics of this app to ensure my content is being viewed and shared?

• Is this platform the best for me, my clients, and my business?

Consider these questions, set up your primary social media platform, and see your company grow today!

Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here. Then, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call.