Key Tips to Expanding your LinkedIn

Discover two key LinkedIn tips to improve your profile, grow your network, and find new career opportunities.

LinkedIn is more than just an online resume. It's a place for professionals to build their brand, expand their networks, and find job openings. Knowing how to use LinkedIn well can help your career tremendously, whether you're a student, an entrepreneur, or an experienced professional.

Make your profile as effective as possible

Make your profile count considering it's the first thing people see.

• Use a clear, professional photo and a banner that shows off your field or brand. Instead of just saying what your job title is, say what you do best or what makes you stand out.

• Tell your story clearly in your About section: who you are, what you do, and how you help others.

  • Add keywords that are relevant to your field to your profile to make it easier to find.

Get involved and post with a goal

• LinkedIn rewards people who are real and consistent. To show that you are a thought leader, share useful information, lessons learned, or trends in your field. Take the time to think about what other people say and join conversations that are related to your area of expertise. This will help you get more attention and make real connections.

• Try to post at least one to three times a week.

• Even small, regular interactions can help you appear more professional and bring new opportunities.

Having a strong LinkedIn profile can help you stand out, make new connections, and get ahead in your career. You can improve your professional brand and make lasting connections by optimizing your profile and interacting with purpose.

Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here. Then, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call.