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  • Writer's pictureSarah Curcio

Why Organic Marketing Is More Beneficial Than Paid Marketing

Updated: Jan 6

Organic marketing is a buzzword in digital marketing, but what exactly does it mean? Organic marketing is the practice of getting your business to rank higher in search engine results through natural searches. This means that instead of buying ads or paying for your listing to appear at the top of search results, you build your website’s authority and popularity by doing things like creating high-quality content that people want to share and link back to (which leads to more organic traffic), participating in relevant conversations on social media and commenting on blogs related to what you do.


You Build Your Brand Credibility


You build your brand credibility by creating an organic marketing strategy. Organic marketing is more trustworthy and authentic because it doesn’t require you to pay for fake reviews or endorsements from influencers. Your customers know that what they read about your business has been written by someone who genuinely loves and supports your brand.


That's why it's so important for brands to be authentic in everything they do – including their messaging! If you combine this with the fact that organic search results are usually higher ranked than paid ads, then it makes sense why so many businesses are making the switch over to organic SEO strategies like blogging or guest blogging on other sites (and even landing pages).


With all this being said, if you want to achieve long-term success with organic marketing then there's one thing that needs improvement: branding consistency across channels—especially when it comes down to your on-page SEO.


You Get to Reach People Who are Looking for Something Specific and Related to What You Do


Another benefit of organic marketing is that you’ll be able to reach people who are looking for something specific and related to what you do, which means they’re more likely to convert.


For example, if you run an ecommerce site selling clothing, you could use the keywords “clothing for plus size women” in your organic content by creating blog posts about the types of clothing that your customers would be interested in. The best part is that these types of customers will often spend more money than average because they're looking specifically for clothes that fit them better than what's available at retail stores or online retailers such as Amazon. And since they're already interested in your product (and have probably been searching online without finding what they want), there should be little effort required on your end after the initial search engine optimization (SEO) work has been completed!

Organic marketing is more effective than paid marketing because it's cheaper and the results are more meaningful.


Paid advertising like AdWords, Facebook ads and print media are often very expensive. The cost per click (CPC) for organic search terms is lower than that of paid keywords in most industries. Plus, buyers visiting a site via an organic search are going there because they already have a desire to purchase what you're offering—they're ready to buy! This has a lot to due with SEO. Even though social media presence is a must in this day and age, SEO drives 1000%+ more traffic than organic social media, which is why having a website with a blog is ideal in your organic marketing strategy.


That’s why organic marketing is more beneficial than paid marketing. You can save money, reach people who are really interested in what you do, and establish relationships with real people who will help promote your brand by word of mouth.


Now, organic marketing can contribute to the increase in exposure of your business across a variety of channels. So, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call. In the meantime, please feel free to connect with me on Facebook and Clubhouse




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