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  • Writer's pictureKatelyn Davanzo

Carousel Posts

Carousel posts on Instagram are a way to post multiple pictures or videos on a singular post. These are multi-image posts that allow you to post up to ten images or videos at once. Users can swipe left through your post to view your content similar to a slideshow.

To create a carousel post, first click the plus button at the bottom of the screen. Then you want to click the select multiple option next to the camera icon. Now, you can feel free to choose what images and videos you would like to add into your post. Each image or video you select will have a number icon next to it representing the order images will be presented.

Carousel posts can be beneficial to boosting engagement rates across your profile. Carousel posts are one of the most engaging types of content you can post on Instagram as users are spending more time swiping through your content. This feature allows you to tell a story to your followers and showcase new products or services to your audience.

Storytelling is an important part of your profile so your audience knows who you are and what you do. By sharing a personal story or a story about your services you are connecting with your followers on a more personal level.

Promoting products or services through the carousel feature can build the consumer's trust in your brand or the products and services you are selling. Advertising with multiple images or videos adds more value to your posts as you can do a better job of storytelling.

Carousel posts give you double exposure as they can show up twice on your feed. The first time viewing a post on your feed you will see the first image you choose to post. The second time scrolling past the same post, Instagram will show you a different image.

Now, using this carousel feature can spark engagement rates while more driving traffic to your feed. So, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call. In the meantime, please feel free to connect with me on Facebook and Clubhouse.

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