Canva is a mostly free graphic design tool that, as of 2024, has been used by 135 million people. It allows users to create simplistic graphic designs for a variety of occasions. However, Canva is mostly used for social media content creation for platforms like Facebook and Instagram.
This software has been used by 85% of Fortune 500 companies and has cemented itself as a fundamental tool for social media content creation. The reason why Canva has become fundamental is due to one thing - posts with images consistently outperform text-only ones. The human brain processes images faster than text, so this isn't surprising.
If you still aren't convinced, here are a few reasons why Canva should be considered:
Canva uses royalty free assets
The majority of assets on Canva are royalty free. This means, they can be used freely in social media marketing. Additionally, many of Canva’s assets come from their subsidiaries, Pixabay and Pexels. These two websites host royalty free images that can also be used to market your brand on social media.
Canva is user friendly
Compared to Photoshop or Illustrator, Canva has a much lower learning curve. If you have no prior experience with Adobe's graphic design software, you will likely be stuck watching hour long tutorials on how to use basic features.
If you need a design for social media, don't waste your time on any advanced graphic design software. Instead, use Canva. With Canva, you will be able to make an impressive design in an hour.
Canva has a variety of free features for your Entrepreneurial needs
Here is a list of a few of Canva's features and what they can be used for:
Page & Text Animations: These animations are similar to ones you might find on a Power Point presentation. They can be used to create reels and Instagram story's
Website Maker: This is a free feature that gives you the opportunity to create a free website. You can use this to promote your brand.
Effects: Makes text pop and look more visually appealing. They can be used on any social media post.
Templates: Canva has a variety of pre-designed templates that fit the image ratios of different social media platforms.
If you're ready to create Canva graphics but need some help, reach out to me for a free discovery call! I'm more than happy to guide you through this process!