Why Should You Make Emails Personable?

Writing from the heart and hitting send with purpose!

Why Is Making Emails Personal Effective?

While living in a world where AI is becoming more and more incorporated into our daily lives, allowing emails to have something embedded in them that makes them personal to the target audience and client(s) can make them more willing to reel them in. It not only captures attention and builds engagement, but it can also build trust. You are more likely to believe the sender or invest your time with individuals or companies who understand and value you as a reader.

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Tips on Personalization and Professionalism with Emails:

• Including their name and/or subject can allow them to feel included

• Do not add misleading words to the subject line that may confuse readers

• Little details to personalize the email will increase the percentage of clicks on an email

• Do not overdo it - emails for businesses should not be flooded with too much information or graphics

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What Can It Do for Your Engagement?

According to recent stats for email marketing, adding personalized itemizations to your emails and content can skyrocket the conversion 6x or more and the open rate improves by around 26%.

• Higher open rates

• Higher click-through rates

• More replies and conversions

• More people are reacting to your CTA statement

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Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here. Then, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call.