Meet Michael Vornlocker: Social Strategy Intern

About me

Hi! My name is Michael Vornlocker, and I am a senior marketing student at The College of New Jersey (TCNJ). I grew up in Manville, New Jersey, where I played both baseball and basketball throughout high school. After graduating, I attended Raritan Valley Community College and earned my associate's degree in liberal arts before transferring to TCNJ to pursue marketing.

My interest in marketing began through content creation and digital media projects using Adobe Creative Cloud. I quickly realized I enjoyed the combination of creativity and strategy that marketing offers. Whether it's developing social media content, analyzing campaign performance, or helping businesses build a recognizable brand, I appreciate that marketing allows both analytical and creative thinking to work together.

Outside the Classroom

This summer, I have been balancing summer classes while working as both a golf course groundskeeper and a lifeguard. Managing multiple responsibilities has strengthened my communication, teamwork, responsibility, and time management skills while teaching me the importance of staying organized.

Outside of work and school, I enjoy spending time in the gym, fishing, hiking, working on my Jeep, and following baseball. Staying active and spending time outdoors helps me maintain a healthy balance while giving me opportunities to step away from the computer and recharge.

If I had to describe myself in three words, I would say I am creative, hardworking, and analytical. Those qualities are a big part of why I enjoy marketing. I like combining creative ideas with data to understand what works, what doesn't, and how brands can continue improving their communication with consumers.

Why Social Media?

Professionally, my favorite social media platforms are LinkedIn and Instagram because they each serve different purposes in the marketing world.

LinkedIn is my favorite platform for professional networking and career development. It allows users to build meaningful connections, learn from industry professionals, and stay informed about trends across different industries. As I continue developing my career, I see LinkedIn as an excellent resource for building relationships and discovering new opportunities.

Instagram is my favorite platform from a branding perspective. Its combination of photos, Reels, Stories, and carousel posts gives businesses the ability to communicate with audiences in creative and engaging ways. I enjoy seeing how companies develop a consistent visual identity while using different types of content to educate, entertain, and connect with consumers.

I also think platforms like X (formerly Twitter) continue to play an important role in digital marketing. While it's different from Instagram, it gives brands the opportunity to participate in real-time conversations, respond quickly to current events, and interact directly with customers. Each platform has unique strengths, and understanding how they work together is one of the things that makes social media marketing so interesting to me.

Let's Connect!

Thank you for taking the time to learn a little about me and what has inspired my interest in marketing and social media. I'm excited to continue growing throughout this internship, sharing what I learn, and gaining hands-on experience in branding, content creation, and digital marketing.

Feel free to connect with me on LinkedIn to follow my professional journey and see the projects I'll be working on throughout my internship.

While you're here, I also encourage you to connect with Sarah Curcio and explore Sarah's Social Strategy LLC. If you're looking to strengthen your social media presence or develop a marketing strategy for your business, be sure to check out her website and schedule a free discovery call to learn more about the services she offers!