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  • Writer's pictureKatelyn Davanzo

Instagram and Facebook Stories

The story feature on Instagram and Facebook is an image or video that will disappear after 24 hours. The story is displayed similar to a slideshow format. Stories allow you to post in real-time, to be more authentic and engaging towards your followers.

Both Facebook and Instagram stories are easily noticeable as they appear at the top of the screen. Stories can be used as a tool to educate followers more on who you are and what you do. Stories are consistently sparking brand awareness as users are kept updated on what you are currently up to and anything new happening with your company.

Instagram stories are more interactive as the platforms give you options for a countdown, hashtags, and to add links to your story. Instagram stories are more user friendly giving you a wider variety of gifs and stickers to design a more creative story.

Instagram allows you to save your story post to highlights as opposed to disappearing after 24 hours. These stories can then be organized on your profile based on a specific topic. This highlight feature is only available on Instagram and appears on your profile below your bio. This one feature Facebook does not have, as stories will be archived after 24 hours.

Facebook is one of the most popular social media platforms for advertising, it is crucial to continuously promote your company on Facebook. Facebook stories are a great way to do this as you are building a stronger connection between your brand and your customer base.

Facebook and Instagram stories can be cross-posted meaning stories can be posted on both your Instagram and Facebook story. Prior to doing this you must be sure your Instagram and Facebook accounts are linked. You will then have the option to cross-post stories individually or automatically cross-post each story from Instagram to Facebook.

Now, you can use the story feature on both Facebook and Instagram to increase your reach and have a more interactive profile. So, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call. In the meantime, please feel free to connect with me on Facebook and Clubhouse.

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