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Building a Better Facebook Presence: Two Key Strategies for Small Business Growth

  • Writer: Lexi Biondo
    Lexi Biondo
  • Jun 9
  • 2 min read

Feeling Lost on Facebook? Start Here.


When you’re starting to grow a business, social media can feel overwhelming, especially if you’re small or locally based. Facebook is a perfect option for those who are just starting out and looking to build a real sense of community.


Here are two simple, effective ways to enhance your business profile on Facebook.


1. Focus on Engagement, Not Just Follower Count


A common mistake many businesses make is thinking more followers means more success. While growth is important, what really matters is how engaged your audience is. Facebook’s algorithm prioritizes content that gets people talking. That means your content needs to spark comments, reactions, and shares.


Easy ways to boost engagement:

  • Ask questions in your captions to encourage responses

  • Use Facebook Stories and Polls to create interactive moments

  • Go Live to connect in real time and answer questions

  • Post at peak times when your audience is most active

  • Respond to comments quickly and personally


Engagement builds trust. Trust is the foundation of customer loyalty. You can also track your engagement and performance in the “Insights” section of your Facebook dashboard to see what’s working best.


2. Post Consistently, Not Just When You’re Selling Something


Having a consistent posting schedule creates familiarity with your audience. If your community feels connected to your brand, they’re far more likely to become repeat customers. Don’t underestimate how far showing your personality can take you in building genuine relationships.


Here’s an easy content rhythm to follow:

  • Mondays → A quick tip or myth-buster

  • Tuesdays → A client testimonial or transformation

  • Fridays → A real-life story or something personal that ties into your brand


Once you’ve established consistency, your followers will begin to anticipate your content. That anticipation turns into connection.


When you’re building your brand on Facebook, the key is to be present and intentional. These two simple strategies will help you build loyalty, trust, and a community that keeps coming back for more.


Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here.

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