Facebook's Finest Features

Social media platforms have developed to provide some of the most useful tools for digital marketing for small businesses to reach and engage with new clients. It is important for users to be proficient in each platform's unique features to maximize their advertisings effectiveness. One such popular sites with versatile features is Facebook, outfitted with joinable interest groups and a page dedicated to advertising purchaseable products and services. Understanding how to utilize these features allows business owners to enter a realm of more effective promoting and attention gaining techniques.

Facebook Groups

Facebook provides users with the oporutnity to become members of "groups," pages dedicated to the unification of enthusiats looking to connect with those that have similar interests, all of which is monitored by an administrator. These groups can pertain to hobbies, apartment searching, and even the user's local township. For business owners looking to introduce their services to more clients, users can create a Facebook group to promote their company, creating a space to encourage communication between loyal customers and the develop a sense of community. Moderators are equipped to establish membership rules, modify member's posting abilities, and study the page's insight analytics to ensure successful interactions. Crafting a group page can be essential to attracting users dedicated to finding exceptional services for their needs.

Facebook Marketplace

Facebook's Marketplace is another feature which posesses the unique capability of attracting new clients in an unexpected fashion. Marketplace is a platform on which user's can list products and services available for purchase by eagerly searching users. Business owners can create a post advertising their services, including prices, the approximate location of the selling, and an option to contact the seller to inquire more about the listed product or service. Use keywords to accurately illustrate both what is being advertised and the company's general description to have your business reach a wider audience. This direct to customer advertising service allows companies to pique interest as new customers are passively scrolling through their social medias.

Create a business profile on Facebook for your company and explore the different ways Groups and Marketplace can make your business stand out from the rest!

Now, in the meantime, please feel free to connect with Sarah Curcio from Sarah's Social Strategy LLC, or join her group by clicking here. Then, if you’re ready to take your marketing strategy to the next level, let’s have a discussion by scheduling a free discovery call.